MY WORK

Typographic variation exploration using the same text from a Clorox Wipes label in an increasingly arbitrary way. From using one font at one size to freedom of color, repetition, and use of simple shapes. Final prints displayed in Clorox themed closet. Done for Typography.

Text:

CLOROX

Disinfecting Wipes

Toallitas Desinfectantes

Kills 99.999% of Bacteria

Kills Cold & Flu Viruses

Kills Staph, E. Coli, MRSA, Salmonella, Strep

CAUTION: Causes moderate Eye Irritation. Avoid contact with eyes on clothing. Wash thoroughly with soap and water after handling.

FIRST AID: IF IN EYES: Hold eye open and rinse slowly and gently with water for 15-20 minutes. Remove contact lens, if present, after the first 5 minutes, then continue rinsing eye. Call a poison control center for treatment advice. Have the product container or label with you when calling a poison control center or doctor, or going for treatment. For further information, call (800) 227-1860.

PHYSICAL OR CHEMICAL HAZARDS: Do not use or store near heat or open flame.

PRECAUTIONARY STATEMENTS: HAZARDS TO HUMANS AND DOMESTIC ANIMALS

original files

• InDesign
• Print